Shawn Stewart โ How to Build Trust Through Draping
In this episode, Gael sits down with award-winning massage therapist and Hall of Fame inductee Shawn Stewart to explore one of the most overlooked skills in massage therapy: draping. From building instant trust to maintaining safety, professionalism, and client comfort, Shawn explains why a secure, intentional drape is one of the most powerful tools a therapist has. This conversation shines a light on the standards, techniques, and communication practices that help clients feel safe, respected, and fully able to relax.
Whether youโre a new therapist or a seasoned practitioner, this episode will help you refine your draping skills, reduce anxiety in session, and elevate your overall professionalism. Youโll walk away with practical strategies, new awareness, and a deeper understanding of how draping shapes the entire client experience.
Shawn Stewart is the owner of Stone Tower Massage, a CE provider, and a decorated massage therapist known for excellence in both wellness and sports categories. He has earned Gold in Wellness Massage, Silver in Sports, and recognition as the 4th Best Sports Massage Therapist in the world. As a judge for multiple massage championships, he brings a unique perspective on what truly creates trust, safety, and high-level professional standards. His passion for body mechanics and longevity in the field informs his teaching and hands-on approach.
Key Topics Covered
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Why Draping Is the Foundation of Client Trust
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The โHigh and Tightโ Standard and What It Communicates
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How Competitions Judge Draping and Common Mistakes
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Special Considerations for Male Therapists
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The Role of Communication in Building Client Confidence
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Adapting Draping for Different Body Types and Movements
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Practical Drape Techniques for Arms, Legs, and Stretching
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Using Draping to Set Professional Boundaries
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Environment, Comfort, and the Subtle Details Clients Notice
Use Shawnโs Trust-Building Draping Principles
โข Safety through secure coverage
โข Clear boundaries that protect therapist and client
โข Confident, consistent technique
โข Intentionality in every fold, tuck, and movement
Memorable Insights
โข Draping is one of the strongest nonverbal signals of professionalism
โข A loose drape creates uncertainty and disrupts relaxation
โข Male therapists must be especially intentional to establish trust
โข Clients assume your draping standard reflects your whole practice
โข Confidence in your drape creates confidence in your session
โข Draping is a skill that improves with study, practice, and observation
Resources Mentioned
๐ค Connect with Shawn on Facebook ๐ https://www.facebook.com/sdslmt
๐ Follow Shawn on Instagram ๐ https://www.instagram.com/stmassage_shawn/
Connect with the 2025 Summit Sponsors
๐๐ปโโ๏ธ Spa Marketing ๐ https://go.spamarketing.com/gaelwood
๐ CoreStones ๐ https://corestonemassage.com/
๐งฃ Modesty Massage Wrap ๐ https://modestymassagewrap.com/
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Links & Contact Info:
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