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Alfonso Smith – Things to Know When Running Your Own Practice

In this episode, Gael sits down with licensed massage therapist, medical massage practitioner, YouTube creator, and World Massage Hall of Fame inductee Alfonso Smith, known online as “The Massage Expert.” With over a decade of experience working with professional athletes, running a mobile massage business, and now managing a thriving office-based practice, Alfonso shares the lessons and strategies that shaped his path as an independent practitioner. This conversation is filled with practical business insight, marketing ideas, and the mindset shifts needed to grow a sustainable practice.

Whether you’re launching your first massage business or refining the one you already have, this episode offers real-world guidance on niching, regulations, marketing, income streams, and client communication. You’ll walk away understanding what it truly takes to build a practice that fits your skills, your market, and your long-term goals.

Alfonso Smith is the owner of Massage Expert LLC in Fayetteville, North Carolina. With a background in Health Fitness, CNA training, medical massage, and sports recovery, he blends clinical understanding with strong communication skills to help clients improve alignment, reduce pain, and enhance performance. He also creates educational and product-based content across multiple YouTube channels and develops professional-grade wellness products, including his soy candle line.

Key Topics Covered

  1. How Alfonso Entered Massage Therapy and Built on His Fitness and CNA Background

  2. Mobile vs. Office-Based Practice: What to Expect and How to Choose

  3. Navigating State Rules, Licensing, Permits, and Business Foundations

  4. Finding Your Niche and Aligning It with Your Local Market

  5. Using Chiropractic Experience to Sharpen SOAP Notes and Pain-Relief Skills

  6. Marketing Strategies That Work: Word of Mouth, Outreach, and Lean Social Media

  7. Why YouTube Is a Powerful Trust-Building Tool for Massage Therapists

  8. Product Lines, Passive Income, and Practical Ways to Diversify

  9. Understanding Niche vs. Target Audience and How to Build Around Real Demand

  10. Affiliate Marketing and Long-Term Opportunities for Growth

  11. Developing CE Courses and Expanding Professional Influence

Use Alfonso’s Business Success Principles

• Know your regulations and document everything
• Build skills through high-volume experience and CE training
• Let your audience define your niche
• Use personal outreach to accelerate trust
• Create simple add-ons that enhance client experience and revenue

Memorable Insights

• You often don’t know what you need in business until you need it—yet you’re still responsible for it
• Your niche is the skillset; your audience determines which skills you use most
• Word of mouth outperforms social media when clients already trust you
• YouTube content builds instant credibility through “show, don’t tell” marketing
• Products clients take home reinforce your brand every time they use them
• Diversifying income is helpful, but clinical excellence must come first
• Small, consistent business actions compound into long-term success

Resources Mentioned

🌐 Website 🔗 https://MassageExpertLLC.com
🤝 Social Media 🔗 @MassageExpertLLC (Facebook, Instagram, TikTok)
📺 YouTube Channels:

Connect with the 2025 Summit Sponsors

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💎 CoreStones 🔗 https://corestonemassage.com/
🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/  

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Links & Contact Info:

📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 
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