Michelle Roos – Mobile Massage Business – Getting Started and Success

In this episode, Gael sits down with mobile massage therapist, CE provider, and co owner of Cupping USA and Cupping Canada, Michelle Roos, to dive into what it really takes to start and succeed with a mobile massage business. From pricing and scheduling to safety, logistics, and boundaries, Michelle shares hard won lessons from 23 years in practice so therapists can avoid burnout, earn sustainably, and build a business that fits their life. This conversation is a practical guide for anyone considering going mobile or wanting to improve an existing mobile practice.

This episode will help you understand how to set rates, manage your time, screen clients, and create systems that keep you safe and profitable. You will walk away with concrete steps, realistic expectations, and a clearer picture of who mobile massage is and is not right for.

Michelle Roos is a long time mobile massage therapist, board certified continuing education provider, and co owner of Cupping USA and Cupping Canada. She is also the creator of Mobile Massage Mastery, where she teaches, mentors, and leads an active Facebook community for massage therapists around the world. Her work focuses on practical systems for screening, safety, marketing, and business fundamentals, all grounded in real life experience on the road and in a wide range of clinical and event settings.

Key Topics Covered

How Michelle Fell Into Mobile Massage and Built Her Career
Early Mistakes With Pricing, Driving, and Burnout
Setting Rates That Reflect Travel Time and Distance
Who Mobile Massage Is a Great Fit For
Who Probably Will Not Enjoy Mobile Work
Working With Hotels, Celebrities, and Athletes
Scheduling, Session Lengths, and Route Planning
Safety Essentials for Mobile Therapists
Must Have Gear and Simple Mobile Setups
Why Your Website and Google Profile Matter So Much
What Is Inside the Mobile Massage Mastery Program

Use Michelle’s Mobile Massage Success Framework

• Price for travel, time, and effort
• Pre screen for safety and fit
• Group clients by area and control your schedule
• Simplify equipment and systems
• Use a professional website to attract ideal clients

Memorable Insights

• Charging “per hour” without factoring in travel can quietly reduce your earnings to a fraction of your rate
• Most mobile clients choose the service for convenience and will not switch to an office space
• Mobile work is ideal for therapists who like freedom, variety, and problem solving
• Clear boundaries, deposits, and pre screening help filter out unsafe or inappropriate clients
• A clean, professional website and Google Business page can open doors to high level clients and special events
• Safety is not only about instincts, it is about systems and habits that you follow every single time

Resources Mentioned

💆🏻‍♀️ Mobile Massage Mastery Facebook group 🔗 https://www.facebook.com/groups/mobilemassagemastery
🤝 Connect with Michelle here 🔗 https://michellesmassage2go.com/

Connect with the 2025 Summit Sponsors

💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood
💎 CoreStones 🔗 https://corestonemassage.com/
🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/

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Connect with Gael online and stay inspired on your journey to success!

Links & Contact Info:

📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club
📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook
📧 Email Gael 🔗 [email protected]
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If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!