Laura Landsiedel Ford – Building Community in the Massage Profession

In this episode, Gael sits down with Laura Ford, longtime educator, publisher, and community builder, for a powerful conversation about why connection is essential in the massage profession and how therapists can create it for themselves. With nearly three decades in the field and experience as a CE provider, program director, clinic owner, and publisher of PERG, Laura brings both wisdom and lived experience to the topic of professional belonging.

From the loneliness of early solo practice to the joy of shared learning and collaboration, Laura shares how community has shaped her career and how therapists everywhere can benefit from deeper, more intentional connections. You’ll learn why in-person relationships still matter, how to reach beyond your usual circles, and how PERG and Quarterly Connections help therapists find mentorship, CE opportunities, and real human support.

Laura Ford is the publisher of PERG, the Professional Education Resource Guide, a long-standing print and digital resource that helps massage therapists discover continuing education, events, products, and professional opportunities. She co-owns a thriving group practice in North Carolina, has directed and taught through Bodywork Therapy Seminars, and runs a YouTube channel dedicated to helping therapists choose the right training for their goals. Known for her passion for education and collaboration, she champions the power of community in creating sustainable, fulfilling careers.

Key Topics Covered

1. Why Community Matters in Massage and Bodywork

2. How Laura’s Early Experiences Shaped Her Commitment to Connection

3. The Challenges of Isolation in Solo Practice

4. The Strengths and Limits of Social Media Communities

5. Rebuilding In-Person Networking After the Pandemic

6. How PERG Helps Therapists Find CE, Mentors, and Opportunities

7. The Vision for “Quarterly Connections” and How to Host Your Own

8. Getting Comfortable Reaching Across Borders, States, and Specialties

9. Overcoming Competition Mindset to Build Supportive Peer Networks

10. Practical Ways to Start Connecting in Your Local or Regional Community

Memorable Insights

• You don’t build a career alone; connection fuels long-term success
• In-person learning creates richer, more lasting relationships than online interaction
• Even introverts can build community by taking small, intentional steps
• One genuine connection can open doors years later
• Every therapist has something to offer—mentorship is not limited to advanced practitioners
• Community grows when someone steps up and says, “I’m hosting something; join me”
• Organic networks and formal organizations both serve essential roles in a healthy profession

Resources Mentioned

🌐 PERG Online 🔗 https://pergonline.com/listings
🤝 Quarterly Connections events and mentorship listings 🔗 https://www.pergonline.com/quarterly-connections/ 

Connect with the 2025 Summit Sponsors

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💎 CoreStones 🔗 https://corestonemassage.com/
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Links & Contact Info:

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